Driving Global Marketing and Data Transformation for 3M
About Company
3M is a global science and innovation company operating across healthcare, industrial, safety, consumer, and electronics sectors. Known for its continuous R&D investment, 3M produces over 60,000 products ranging from personal protective equipment to adhesive technologies and electronic components. The company is recognized worldwide for its focus on sustainability and transforming scientific innovation into practical solutions that improve lives. With a global presence and a robust market across both B2B and B2C channels, 3M remains a pioneer in creating scalable, future-forward technologies.
Problem Statement
3M required enhanced data architecture to support its dynamic business units and complex marketing operations. The company faced issues in managing secure data migration, establishing consistent compliance practices, and executing data-driven campaigns across global channels. Their legacy systems lacked the agility and integration needed to support real-time insights and multi-channel marketing analysis. Without streamlined data transformation and robust marketing intelligence, campaign performance and ROI were difficult to measure and improve—posing challenges to brand reach and operational efficiency.
3M’s challenge involved secure data handling, compliance across regions, and generating real-time analytics from scattered sources. Their existing infrastructure limited data transformation speed and campaign optimization.
EZTECH supported 3M with secure data migration, modern database architecture, and end-to-end compliance implementation. We also enabled marketing analytics through integrated campaign management systems and real-time dashboards, allowing for faster decisions and better audience targeting.
Our engagement empowered 3M to streamline global data workflows and unlock data-driven marketing strategies. Campaign effectiveness and reach improved significantly, backed by secure infrastructure and reliable compliance. The organization now operates with greater agility and visibility across its digital initiatives.